Sep 27, 20193 minEmpowering Your Customer-Facing Workforce with AI Voice TechnologyOur interaction with technology is changing, and nowhere else is this more prevalent than in the realm of Artificial Intelligence. From employing virtual ass...
Sep 13, 20195 minData Privacy in an AI-powered World – How It Affects Your Contact CentreTumultuous times set the tone for the era of transparency in the wake of countless data breach scandals running rampant in the tech industry. Global enterpri...
Sep 13, 20194 minGenerating Valuable Customer Insights with VoC AnalyticsIn the age of Big Data, is knowledge still power? Or does true power lie in the strategic management, dispersal, analysis and utilisation of knowledge? The 2...
Sep 13, 20193 minAfter the Research: Ensuring Insights are Acknowledged and AppliedPresent-day methodologies embracing business, product and customer development often overlap, lean and borrow from one another. A common element orbiting the...
Sep 13, 20193 minLead the Way in Customer Experience by Automating Quality Assurance in the Call CenterListen to more customers, gain more actionable insights. Does your call centre effectively manage the quality assurance process with minimal losses and maxim...
Sep 13, 20194 minThe Researchers’ Guide to Remotely Conducting Customer Discovery InterviewsInvoke the “get out of the building” approach whilst conducting authentic customer interviews from the comfort of your own work-space. In the beginning there...
Sep 13, 20193 minFast. Accurate. Intuitive. Speech-to-Text is Evolving Transcription for a Better Research ExperienceWhat do Research & Development employees, QA Analysts, Market Researchers and Social Sciences Academics have in common? This sounds like the setup for a mark...
Sep 13, 20193 minThe Importance of Gaining Real-Time Customer Feedback without Losing Intuition & EmpathyReliable, agile and iterative. This is the wishful customer feedback trifecta in the insight discovery formula. Wishful, because it often seems like an unatt...
Sep 13, 20193 minCustomer Discovery and the Call CentreLeveraging qualitative research technology to transform the customer experience The customer journey is marked by touch-points that dictate the overall cust...
Sep 13, 20193 minTransforming Customer Discovery Insights Into ActionThe Importance of Storing and Sharing Research Data Where do all customer insights go when a research project is completed? “The knowledge graveyard” is a gl...
Sep 13, 20194 minHow AI Helps Automate the Tedious Tasks in User Research & ReportingEmbracing Transformative Tech and Eliminating the Guesswork Our current preoccupation with AI (Artificial Intelligence) has been well-documented. The media d...
Sep 13, 20194 minCustomer Interviews vs. Customer SurveysHow Questionnaires compare to Slice-of-life Research in the Modern Marketplace You’re at the stage of the market research life-cycle where you’ve defined the...
Sep 13, 20195 minMastering Market Research Interviews for Qualitative Insights That Map the Customer JourneyTips for Getting the Most Out Of Customer Development Interviews What motivated you to buy coffee from a different vendor this morning? Why did you hastily l...
Sep 13, 20193 minThe Challenges with Conducting Customer DiscoveryArguably, the most challenging fragment of the customer discovery process is the task of arduously collecting information during customer interviews. These i...
Sep 13, 20193 minThe Value of Talking To Your CustomersBuild it for them, and they will come. A company relies on its customers for revenue, so it makes sense that embracing customer discovery as part of the prod...
Sep 13, 20193 minWhat Is Customer Discovery?Behind every great product is a customer with a problem that has been solved. The solutions to these problems are embedded in the lives of consumers. Compani...
